Indian Cancer Society (ICS) and Lakmé come together for a second consecutive year to promote awareness and support victims of cancer by a Fund-Raiser’Fashion Fights Cancer 2008 “. The fund-raiser event will be held on December 21 at Taj Palace, New Delhi.
The highlights on “Fashion Fights Cancer 2008″ will showcase the much acclaimed Sabyasachi Bridal Collection Sutra, the applause at Lakmé Fashion Week’s grand finale, which will Sabyasachi show in the first four years in the capital. Ex-Miss India and painter Anjana Kuthiala painting is also part of a silent auction at the fund-raiser. The 3ft X 4ft painting is dominated by green and orange colors compliment to the bride Sutra Collection.
The money will be used for the replacement of aging equipment on the cancer-screening center, run the (outreach) mobile screening unit, as well as pay for assistance to cancer patients in drug treatment.
Speaking about the initiative, Jyotsna Govil, Hon Additional Secretary, ICS, said: “Our efforts were to raise awareness about the disease and the promotion of annual screening for the disease at an early stage when it treatable and curable. Lakmé and reaches Sabyasachi have to us with great generosity to our message far and wide. A unique band-up with Merck Sharp & Dohme (MSD) allows us to put the spot-light, forgot that, but all too common cancers - cervical “.
Shubhranshu Singh, Marketing Manager - Lakmé added: “Lakmé with the know-how and heritage of beauty and fashion is aware of its responsibility and therefore helps bring to light issues such as cancer, that the long-term needs attention. This is a modest contribution from Lakmé , A representative of the fashion fraternity for the welfare of patients and fellow citizens. ”
Sabyasachi Mukherjee - Grand Finale designer at the Lakmé Fashion Week, said: “It is always a pleasure to be associated with Lakmé, they are the leaders in the beauty and fashion industry and consistently improvise with each season. Lakmé contribution to ICS Fashion fights cancer by gives me the opportunity to be part of them with immense pride. ”
Anjana Narain, Business Unit Director, vaccines, musculoskeletal disorders Pharmaceuticals Ltd, said: “India-related musculoskeletal disorders is dedicated to the prevention of cervical cancer, the lives of 200 women in India every day. We are proud to partner with ICS and Lakmé to raise awareness about the disease. This is an extension of musculo-skeletal disorders India’s commitment to putting patients first and our GuardYourselfTM initiative to prevent cervical cancer through education, screening and vaccinations. ”
Mr Sarabjeet Singh, General Manager, Taj Palace Hotel, said: “In accordance with the Tata corporate philosophy of sustainable development and concern for society, Taj Palace Hotel, New Delhi has once again come forward to partner with a cause it always felt strongly for. The Association of Taj Palace Hotel with this initiative is a step in the direction of his own effort for the improvement of society. ”
Ms. Alka Nishar, Director - AZA says: “As one of the leading fashion brand it has always been our desire to promote an event with a cause and ICS has given us this opportunity to show our support. This association helps to fulfill Aza, a Responsibility towards society. We are confident that this will bring us further along this path and help ICS champion cause of this through a fund-Raiser’Fashion Fights Cancer 2008. ”
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